- Develop research questions: Define the research questions that will help you gather the necessary data to inform your design decisions (1 day)
- Develop a recruitment plan: Determine how you will find and recruit participants that represent your target audience (1 day)
- Create a discussion guide: Develop a guide that outlines the questions to ask in interviews and focus groups or survey questions to send out (2 days)
- Conduct surveys: Send out surveys to collect data from a large sample size of potential users, and then analyze the results (5 days)
- Conduct interviews: Schedule and conduct one-on-one interviews with potential users to gain deeper insights (5 days)
- Conduct focus groups: Schedule and conduct group discussions with potential users to observe how they interact with the app and identify common pain points (5 days)
- Analyze and synthesize research findings: Organize and analyze the data collected to identify common themes and patterns (2 days)
- Create user journey maps: Map out user journeys to identify pain points and areas of opportunity for the app’s design (2 days)
- Develop personas: Create fictional representations of your target audience based on the data collected (1 day)
- Create a research report: Compile your research findings, analysis, and personas into a report that can be shared with stakeholders (2 days)
By following this to-do list, you can conduct primary research to gather data through surveys, interviews, and focus groups in a specific and actionable way. This research will provide valuable insights that will inform the design of an intuitive user interface for the new mobile app.